In this webinar, our partner Scholz & Friends Reputation will provide a concise overview of the EU Directive on Empowering Consumers for the Green Transition (EmpCo for short).

By September 27, 2026, the strict requirements of the new directive must be mandatorily implemented—in Germany, this is regulated by the Law Against Unfair Competition (UWG). General environmental claims such as “climate-neutral” or “environmentally friendly” will then be prohibited. Companies have only a few months left to adapt their campaigns and packaging to avoid reputational risks and lawsuits.

Here's what you can expect from the webinar:

• Overview of the specific requirements: Why there is an urgent need for action by September 27, 2026.
• An overview of the new regulatory requirements: What will be prohibited in the future under the UWG, and where there are still gray areas in communication.
• Practical Guide: How we use a fictional example to analyze existing messages and translate them into robust, credible claims.

In a detailed Q&A session, Scholz & Friends Reputation will address your specific questions and current real-world cases.